Thu 30 September 2021

Michael Tsai

Dwayne Lafleur (via Hacker News):

Google provided a distinct advantage to sites using AMP - priority placement on the world「s largest traffic source - Google search. lve had the pleasure of working with more than twenty thousand publishers in the five years since AMP「s launch, and | don.t believe lve ever heard a single reason that a publisher uses AMP other than to obtain this priority placement.

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The good news is that, in May [2021], this is all about to change. Part of the Google update is that all pages with high Page Experience scores are eligible to be in the featured top news carousel. This effectively means that publishers will no longer be forced to use AMP and can instead provide fast, rich experiences on their own domains:.

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The good news gets even better; non-AMP pages make considerably more revenue per pageview than AMP pages. Initially, 1 assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic「s, were delayed by 1second to make them less effective. considerably more revenue per pageview than AMP pages. Initially, 1 assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic「s, were delayed by 1second to make them less effective.

Nick Heer:

Let us hope this marks the rapid decline of a proprietary format designed to replicate the open standards of the web in a way that Google can more readily control and track.

John Wilander:

The Google AMP cache is the cross-site tracking stunt of the decade. How did they get away with serving others「 content under google.com for all these years, with full access to people「s Google login cookies, while making the actual content providers into 3rd- parties?

Marko Saric (via Hacker News):

From the release of the Core Web Vitals and the page experience algorithm, there is no longer any preferential treatment for Accelerated Mobile Pages (AMP) in Google「s search results, Top Stories carousel and the Google News. Google will even remove the AMP badge icon from the search results:.

You can now safely ignore Google AMP when building a more

diverse and more exciting web without any artificial restrictions set by the adtech giant.

[..] e decade. How did they get away with serving others「 content under google.com for all these years, with full access to people「s Google login cookies, while making the actual content providers into 3rd- parties?

Marko Saric (via Hacker News):

From the release of the Core Web Vitals and the page experience algorithm, there is no longer any preferential treatment for Accelerated Mobile Pages (AMP) in Google「s search results, Top Stories carousel and the Google News. Google will even remove the AMP badge icon from the search results:.

You can now safely ignore Google AMP when building a more diverse and more exciting web without any artificial restrictions set by the adtech giant.

[..]

Google AMP was never popular. it was controversial from the day it was introduced and received a big push back and a lot of hate but Google stuck to its guns for years.

There「s been a lot of antitrust scrutiny on Google and it may have played a role in this change of heart.

pPreviously: 。 i0S Safari Extension: Amplosion

。 Texas vs. Google s Google「s Accelerated Mobile Pages

Category: IMG